Why invest in specialized events.

	Investment in the promotion of events associates brands to habits and sectors. It helps brands to grow and increases recall rates.
	It builds fidelity of the target public of the sector and increases the return on investments.
	The investing company has direct contact with its target public.

Florianópolis, the perfect scenery for Eco Power.
Invest now and guarantee your participation.

Comercialization
Promotional Strategies

The expected return from the promotion of Eco Power 2007 presupposes the presentation of the sponsor’s brand through the following actions:

Directed Promotion

	Promotional folders: production planned for two types, with printing of 10,000 copies each.
	E-mail marketing to selected mailing lists, with an estimated 3 million people registered for bi-weekly distribution of the newsletter.
	Advertising: in specialized magazines, bulletins and newspapers.
	Invitations aimed at representative entities in the sector.
	Official magazine for the event, with circulation aimed at participants, communication vehicles, investors and Brazilian universities.

Mass promotion

	National and international media relations.
	Divulgence to print media, TV and radio.
	Periodic advertising with regional, national and international circulation.
	Eco Power website with strategic links.
	Sponsored links in internet portals with wide access.

More information available via e-mail: info >>